Celcom (Malaysia) Bhd posted a double-digit growth in its pre-tax profit for the financial year ended Dec 31, 2008, increasing by 24.4 per cent to RM1.755 billion compared with RM1.410 billion in 2007.
The mobile cellular telecommunication company's revenue surged by 10.1 per cent to RM5.606 billion from RM5.093 billion previously.
Chief executive officer, Datuk Seri Shazalli Ramly said the year 2008 saw the best ever financial results in the company's history as a result of its turnaround plan and an aggressive marketing strategy.
"We are also the only mobile operator that recorded 11 consecutive quarters of revenue growth," he said during a media briefing on the company's performance, here today.
"Hence, we are still experiencing growth in subscriber base and usage, all of which are positive indications to drive our revenue base," he added.
Celcom's earnings before tax, interest, depreciation and amortisation (EBITDA) was up 10.5 per cent to RM2.5 billion in 2008 from RM2.3 billion in the year before, contributing to the improvement of its EBITDA margin to 45.2 per cent from 44.6 per cent.
The company's subscriber base grew by 22 per cent to 8.76 million, of which 6.996 million were pre-paid users and the balance 1.765 million were postpaid users.
It also recorded a year-on-year growth in broadband subscribers to 228,000 subscribers as at the end of 2008.
Celcom's market share had also improved to 32.5 per cent in 2008 from 30.9 per cent in 2007.
On the outlook for 2009, Shazalli said the company hoped to maintain its growth momentum this year and would continue to adapt a proactive strategy tomitigate the impact from the global economic turmoil. - BERNAMA
Seems that Celcom once again on a right path to regain its status as the number #1 cellular provider in Malaysia. Currently Celcom are the leader in Mobile Broadband segment due to its extensive UMTS/WCDMA and HSDPA coverage. To maintain this status, Celcom must upgrade thier ISP backbone systems in order to accomodate the ever increasing number of subscribers.
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